Launch your Pizza Bases with our Top Tips
- Feb 03, 2020
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Launch your Pizza Bases with our Top Tips
At Il Uno Artisan Pizza we offer free marketing and design support as an additional service to our valued customers; all you need to do is download the print-ready files, or contact us via email@example.com and one of our Marketing Consultants will get back to you to discuss marketing and design support that will be specific to your venue and needs.
To help with your launch, we’ve created a FREE downloadable A4 menu. Available as an editable word document or as a PDF - simply print on a basic at-home printer or take it into a local commercial printer of your choice.
Need a refresher in how to cook your Il Uno Artisan Pizzas? View the Pizza Academy video here.The Basics
You can download point of sale material and menu artwork from our website. Simply click here to visit our Creative Toolbox.
Ensure that your customers are aware of your new pizza offerings by displaying cohesive, recognisable point of sale that is consistent throughout your venue, we recommend:
Printed Point of Sale
This can be as simple as an A4 or A3 poster, table talker, or counter card which reads “Try our Delicious Pizza” alongside an enticing image. Download our free menu & awareness launch POS here or view more generic POS for your venue here.
These can be designed in the same style as your printed point of sale. Digital screen artwork is available to download here from our website.
Social Media Posts to Facebook and/or Instagram
Post images of your pizza recipes, or use our pre-made social media posts, available to download here.
Clear Pizza Menus Displayed throughout your Venue
Which brings us to our next point…
Build a Menu for your Pizza Launch
We’ve added some of Australia’s top-selling pizza recipes below for you to choose from, in addition to suggested copy for your menu.
Write your menu on a specials board, or you can download your free, basic menu artwork here. Contact us for your own bespoke menu artwork, free of charge for eligible Il Uno Artisan Pizza customers. You can print the artwork on your own at home printer, or print using a professional printer of your choice.
All of the recipes below can be viewed in our Customer Handbook, view it here.
Margherita Pizza – (for a more gourmet option, add a drizzle of balsamic glaze and fresh basil after baking!)
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese.”
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese & pepperoni.”
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese, shredded ham & pineapple pieces.”
BBQ Meat Lovers Pizza
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese, pepperoni, ground beef, ham & BBQ sauce.”
BBQ Chicken Pizza
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese, chicken, red onion & BBQ sauce.”
Peri-Peri Chicken Pizza
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese, chicken, red onion, roasted capsicum & Peri-Peri sauce.”
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese, roasted capsicum, artichoke, mushroom & olives.”
Bacon & Egg Breakfast Pizza
“12” stone baked Italian base, tomato & herb sauce with authentic Italian mozzarella cheese, bacon, egg & tomato.”
Additional Menu/Occasion Ideas
Stand out from the competition by offering something that is unique to your venue. We’ve added an assortment of ideas for you to choose from below, all you need to do is contact us for help with implementing them within your venue.
Build your Own Pizza Menu
Create a “Build your own” pizza menu that will give customers the freedom to be their own creator. Download your “Create your Own” artwork here.
Kids Pizza Menu & Party Packages
Have a separate kids pizza menu to satisfy the whole family (we recommend our 6” pizzas for this menu, they’re the perfect size for the little ones in your life). You can also offer kids pizza party packages or a pizza and a small drink combo deal. Download our kids’ combo deal poster here.
Entrées & Sharing Platters
Using our Plain or Vegetable bases? Diversify your menu by using the bases as entrée or sharing options in addition to pizza bases. View the recipes for our Easy Cheesy Garlic Bread, Bruschetta Sharing Plate, or our bright and Instagrammable Mixed Mezze Platter all in our Customer Handbook, view here.
Happy Hour or Lunch Specials & Packages
Capitalise on your entrée and sharing platters by creating a happy hour or lunch incentive, such as a couple’s package to boost awareness and encourage spending. Offer 2 glasses of house wine or beer served with a sharing platter or 12” Margherita pizza to increase the average spend.
Laid-back High Tea
Create your own version of High Tea using Il Uno pizzas and additional items on your menu such as burgers, wings, fries and more. Serve with a jug of beer or a simple cocktail pitcher to create the ultimate laid-back party package.
Incentives & Ideas to Help Boost your Launch and Maximise your Pizza Sales
We’ve added lots of additional ideas for you below that can breathe a bit more life into your launch and boost awareness amongst potential and returning customers.
Create a teaser campaign on social media ahead of your launch – build suspense and ensure that your customers are fully aware of your new, artisan pizzas. You can use your own pizza images or download social media posts created for Instagram and Facebook here.
Chef’s Pizza of the Week
Have a Chef’s pizza of the week; this way, customers will know to expect something fresh and new from you each and every week. If you’re stuck for ideas, check out our Customer Handbook for a few recipe recommendations. Save time and money by advertising your pizza of the week on a chalkboard/specials board, as well as taking a photo and posting to social media; posting your pizza of the week to Facebook/Instagram will ensure that you have regular content and will serve as a reminder to your customers.
Offer pizza samples by the slice (advertise this on Facebook & other social channels!) for your launch; people will have the opportunity to taste your new pizzas and you can offer some form of incentive with each sample such as 10% off your first full pizza purchase.
Loyalty Cards & Discounts
Offer loyalty cards to customers as well as discount vouchers to create a buzz around your new offerings and encourage return custom. Download our print-ready Pizza Dollars Voucher artwork here.
Introductory offers such as 2 for 1 pizza Tuesdays or pizza party packages are great for encouraging more traffic. Download print-ready artwork for our $10 Pizza Tuesday’s poster here or contact us about marketing support to create your own bespoke introductory offer or combo deal.
Launch Night Event
Host an all you can eat pizza party launch night – post the event on Facebook ahead of time to really maximise your reach and offer some form of incentive such as a free drink with each all you can eat pizza meal ticket, or give away 2 for 1 pizza vouchers on the night. You can even give your event a theme or make it a monthly event, such as a vegan all you can eat pizza night, or have the event coincide with sports events and finals.
Utilise Food Delivery Services for Around the Clock/Late-night Custom & Extra $$$
Our fifth and final point brings us to food delivery services. Il Uno Artisan Pizzas are ideal as delivery items; you can reach a whole new audience through online delivery, with the added ability to serve customers a premium product cooked with consistency and speed, 24 hours a day. We've added a few tips below to get you started:
- Ensure customers know that you now offer pizza delivery and make them aware of which platforms to order through. This can be through promotion in-store, in addition to social media posts and adding it to your social media bios and website. Download our social media posts here to notify your customers.
- Build brand loyalty and encourage customers ordering through delivery platforms to visit your venue by including vouchers in their delivery order for 10% off their next in-store purchase.
- Offer a first order discount or other promotions directly through your chosen delivery app.
- Utilise a two-tiered pricing model to account for the commission taken by food delivery apps, or have a separate menu altogether for your delivery offerings.
Can’t find what you’re after? Contact us via firstname.lastname@example.org